I’m Tuck Oden,
Freelance writer, thinker and creative.
14+ years of successful campaigns.
Read on for more on my writing philosophy – or just hit the buttons and skip straight to the goodies.
You’ve never seen a memorial video like this.
Check out True West, the biograph – or life story – of Lee R. West and read about how Oden Thinking can craft a life story video for you.
Nods
Kind words from some of the remarkable people I’ve worked with.
I watched and worked with Tuck for well over a decade as he honed his creative skills.He is a fine writer, a thoughtful strategist, a tireless worker and a true team player.
I’m confident anyone that works with him will feel the same.
Ashley Ball
Executive Vice President / Executive Creative Director
Never have I witnessed the ability to use the exact right words at the exact right time. Sometime hilarious, sometimes serious, always, always on point. His choice of words is always adjusted to an audience, they are chosen with care, and seem to flow in a way I can’t describe. As I sit here looking at my “Tuck Oden Original” pen holder that I got from a secret Santa years ago, I am reminded that his ability to turn a phrase is echoed in his amazing skill at turning wood, he also makes killer ass bacon!
Ed Russell
Associate Creative Director
Tuck has an amazing mind and can tackle any creative issue with multiple solutions. But what's more amazing about Tuck is the type of person he is. He's thoughtful, caring and truly has a wonderful soul that ultimately shines through in his work.
Tyler Petersen
Director, Knox Studios
Tuck’s ability to paint a picture, a scene, a narrative with his words in a way that makes it all too familiar is remarkable. When I read Tuck’s words, not only can I see the colors and feel the emotional tones, I can hear the sounds and can smell the space—which conjures an almost nostalgic longing for a place, time, experience I may not have ever known.
Tuck’s creativity and incredible thinking manifests in his extremely clear and thoughtful writing. If you read his work, you’ll agree.
Jesse Davison
Senior Vice President / Associate Creative Director
“Oden Thinking" is the perfect name for Tuck's business, because for all his other gifts, it's his thinking that sets him apart. He thinks differently—dangerously, even. Don't ask him what he thinks if you aren't prepared for an honest and thoughtful answer to even the smallest questions. Free thinkers are in short supply and more valuable than ever. Tuck's the real deal.
Henry Martin
Chief Creative Officer
Tuck is not just a terrific writer, he is an equally terrific thinker, who worries as much about getting the strategic direction and target defined correctly as he does about getting the words right. That is why his work is effective as it is.
Don’t think twice. Hire him.
Debby Johnson
Executive Vice President / Strategy & Planning
My approach
Writing well is more than wordsmithing or a knack for turn of phrase. What makes anything worth reading is the quality of thought behind it.
You can only write as well as you can think.
That’s what I do well: Thinking. With ferocity, unrelenting honesty and disregard for ego and pretense. It’s tireless pursuit of the idea – the insight.
When it’s time to write, that idea or insight can be expressed with an entire artist’s palette of colors, tones, styles and intent – persuasion, excitement, or just entertainment.
But no idea is too precious to be sacrificed if it simply doesn’t work.
More than twelve years of crafting narratives has honed the way I think. So I call myself a thinker. Thinking can be expressed through words, stories, problem solving, woodworking, music, inventions – you name it.
But I’m most experienced in using words.
Get in touch
tuckoden@duck.com
Oklahoma City, OK